Category: Intellectual Property
A Better Trademark of 2020: REVERB! By James Michael Faier, M.P.P., M.B.A., J.D. U.S. Registered Patent Attorney (USPTO 56,731)
On Lincoln Avenue in Chicago is an advert for one of the better trademarks of 2020: REVERB. As a guy with 30-years in this field, I spend my life watching marks that meet my taste for greatness: pithiness, relevance, edge, and distinctiveness. REVERB is such as mark as applied to the used musical instrument business. […]
read moreShow me enough of the money! Rabbi Hillel and branding. By James Michael Faier, M.P.P., M.B.A., J.D.
So I was studying Talmud tractate “Ethics of the Fathers” aka Pirkai Avot. I keep thinking about Rabbi Hillel’s statement at Chapter 1, verse 14: If I am not for myself, then who will be for me? If I am only for myself then what am I? If not now, then when? Well, here we […]
read moreFear and Trademarks. Believe in your Customer. By James Michael Faier, M.P.P., M.B.A., J.D. Registered Patent Attorney (USPTO #56731)
I am reading a book called Small Data. The author makes clear you need to focus small aspects of local life. The author, a Dane by birth, commented that the USA is ruled by fear. He says we try to make a big thing about being about freedom. I have been thinking about that and […]
read moreShow me the Money! You are your licensee’s Keeper: Ledesma v. Marriott Int’l, Inc., Starwood Hotels & Resort Worldwide, LLC, 2020 WL 6747005 (November 16, 2020). By James Michael Faier, M.P.P., M.B.A., J.D. (USPTO Regn. No. 56731)
The United States District Court for the Northern District of Illinois correctly denied Marriott’s Motion for Summary Judgment in the above case. In this case, Ledesma travelled to India. He signed up for a hotel room at the Westin in Chennai, India. While on the premises Ledesma was hurt when the elevator dropped with him […]
read moreIntellectual Property Portfolio
Understanding Your Intellectual Property Portfolio If you are like most people – many experienced business owners and creative professionals included – you have never been formally introduced to the world of intellectual property. You know it is out there, and you may have a general idea that you or your company owns some IP assets. […]
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