Show me enough of the money! Rabbi Hillel and branding. By James Michael Faier, M.P.P., M.B.A., J.D.

So I was studying Talmud tractate “Ethics of the Fathers” aka Pirkai Avot. I keep thinking about Rabbi Hillel’s statement at Chapter 1, verse 14: If I am not for myself, then who will be for me? If I am only for myself then what am I? If not now, then when?

Well, here we are in a debilitating pandemic. Many of us are out of a job. Many more are underemployed. We see vaccines on the horizon but that will not be for months even in the best case. Nonetheless, I am fielding many a call from entrepreneurs who want to launch a product. I am impressed. They talk about products that the world does not have and they believe will improve life.

Some are food ideas, some are new concepts in entertainment, some are new personal hygiene products. None of these is possible with both the confidence that they can improve the world and the humility that they are listening to the people around them.

They are charged with the vision that they need to move forward now.

Good Fortune to each of us moving ahead with new ideas to improve our world. May we hear the people around us. ### Call me at 312-382-7700 or write to me at jmfaier@faier.com if you need help getting going on your new ideas.